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Monday, November 19, 2012

A thought....

when i was watching the race yesterday, a lot of things were running through my mind at that time regarding the current and future positions. My foremost thought was "will Fernando Alonso make his way to the champion's stand?" . the answer was quite simple and progressive that yes he can, but there were few if's and but's. Alonso has got his shot and now it is up to him  After today's race Team Ferrari is in high spirits because both of their drivers were in top 5 positions. the difference is not much but Team Ferrari needs to come with a strategy, in which Felipe Massa must play a supporting selfless role to ensure his team mate's victory. As far as Red Bull is concerned, they have been tremendously fast in this season, and it is a quite a caution for Drivers and management of Ferrari. let's hope that may the best man win the race.... looking forward to Brazilian G.P.

Thank You Hamilton.....

Hamilton made his way to top position in today's U.S. Grand Prix, after a very hard and tiresome battle with Sebastian Vettel. His victory in a way has helped Fernando Alonso. Alonso is now only 13 points behind vettel, it could be 20, if Vettel had won, but thanks to Hamilton. Now we all can hope that coming Brazilian G.P. will be much more interesting than before....

Sunday, November 18, 2012

Customer Analysis Model of Ferrari





There are very few brands which have a top of the mind presence amongst all the brands competing in the same sector. For e.g. Coca cola comes as a first name when thinking of beverages, McDonald’s comes to mind when one thinks of quality fast food etc. Similarly there is one brand in the automobile sector, which with its sheer design, power, speed and style, has managed to fascinate all people in the world. And the best way of identifying this engineering marvel is by its “Red Italian Sports Car” image and the “Prancing Horse” logo, which is none other than Ferrari.
Ferrari is one car which has captured the imagination of billions of people all across the world. Ferrari’s brand presence makes it easily the most popular and dreamt about car. With its powerful engines, strong brand associations and excellent designs, Ferrari stands out most uniquely amongst all cars.
Manufactured in Italy, Ferrari was founded by Enzo Ferrari in 1929. Initially, it used to sponsor drivers and participated in manufacturing cars only for races. However, after two decades after leaving a mark in the field of racing, Ferrari decided to manufacture cars for the streets. And this is where an unbelievable and memorable journey of one of the strongest brands began.
Ferrari has always been associated with motorsport especially with Formula One. Competing with other big names in F1, Team Ferrari has always succeeded and gave a great performance, especially with the sports legend Michael Schumacher. Success in the fast and competitive formula one has also added to the ever increasing brand equity of Ferrari.

Wednesday, July 13, 2011

Michael is shamefull......

Michael Schumacher was left to lament what could have been after an early crash and subsequent penalty put him on the back foot in Britain.

Mr. Luca of Ferrari Is happy....

Ferrari President Luca di Montezemolo has congratulated his Formula One team after they finally claimed their first win of the season at Silverstone.