Customer Analysis Model of Ferrari

There are very few brands which have a top of the mind presence amongst all the brands competing in the same sector. For e.g. Coca cola comes as a first name when thinking of beverages, McDonald’s comes to mind when one thinks of quality fast food etc. Similarly there is one brand in the automobile sector, which with its sheer design, power, speed and style, has managed to fascinate all people in the world. And the best way of identifying this engineering marvel is by its “Red Italian Sports Car” image and the “Prancing Horse” logo, which is none other than Ferrari.
Ferrari is one car which has captured the imagination of billions of people all across the world. Ferrari’s brand presence makes it easily the most popular and dreamt about car. With its powerful engines, strong brand associations and excellent designs, Ferrari stands out most uniquely amongst all cars.
Manufactured in Italy, Ferrari was founded by Enzo Ferrari in 1929. Initially, it used to sponsor drivers and participated in manufacturing cars only for races. However, after two decades after leaving a mark in the field of racing, Ferrari decided to manufacture cars for the streets. And this is where an unbelievable and memorable journey of one of the strongest brands began.
Ferrari has always been associated with motorsport especially with Formula One. Competing with other big names in F1, Team Ferrari has always succeeded and gave a great performance, especially with the sports legend Michael Schumacher. Success in the fast and competitive formula one has also added to the ever increasing brand equity of Ferrari.